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Agents Predict Positive Future for Domestic Cruising

August 5, 2020 Cruise News No Comments

The results of an ongoing survey series by Celebrity Cruises of travel partners across Australia and New Zealand has revealed that despite the ongoing challenges facing the industry, 43% of agents have remained steady cruise supporters since early May 2020.Although cruise restrictions remain in place until 30th September, 89% of agents believe Australia-only cruises will be popular once restrictions ease, as well as a huge response for New Zealand-only cruises with 92% of responders.

Once additional health and safety measures are in place, agents say clients will opt for longer 6-8 night cruises. With 84% of agents believing overnight stops are important to their clients, the results indicate a positive outlook for week-long local sailings that include a selection of Australian ports.

Indulgence is a priority with 40% of agents believing luxury escapes will be the most highly soughtafter holidays. Unsurprisingly, relaxing beach holidays ranked second, a continual favourite amongst Australian travellers.

To further enhance health and safety protocols, Royal Caribbean Group recently announced the
launch of their Healthy Sail Panel. The team of 11 globally recognised medical, public health and
maritime operations specialists will develop ongoing recommendations for the industry to advance
public health responses and improve safety. The work will be shared publicly, providing a gold
standard for cruise lines and other travel and leisure sectors facing similar challenges. Initial
recommendations are set to be released by the end of August 2020.

“The Healthy Sail Panel is actively working to develop a science-backed plan for a healthy return to
service, including protocols that aim to exceed global public health standards,” says Celebrity Cruises AUNZ Vice President and Managing Director Susan Bonner.

“We are working around the clock to ensure that once the government green light is signalled, we will be fully prepared to sail safely again. In the meantime, it is vital to the survival of the travel industry that we ban together, and we’re truly grateful for the travel partners who continue to support us.”

The third installment in Celebrity Cruises agent survey series launches today, featuring 12-questions
focused on understanding and delivering what agents need and want most now and to support future business recovery.

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