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Dillon Arteen: Saavy tradie turns over $200k after overcoming depression

June 25, 2019 Lifestyle News No Comments

Running your own business can be hugely rewarding, but for many tradies having sole responsibility for your company’s success or failure can take its toll.

Take Dillon Arteen of Apex Painters. He started as a house painter over 14 years ago. In 2011 he took the plunge and incorporated a company as he set his mind on expansion. Putting in long hours and working intensely to meet the demands of business, he was handling multiple jobs at once and operating concurrently in Sydney and Melbourne as well as looking after the care and well being of 5 employees to manage the intense workload.

Overcoming Injury & Depression

In 2015 he suffered a significant back and shoulder injury which took him off the tools and caused him to suffer a bout of depression.

He rebounded strongly though, with the help of his family, a rigorous cross fit training program and a steady flow of painting leads from which helped him generate in excess of $200,000 of revenue and more than $80,000 of additional revenue through ServiceSeeking over the last year alone.

He is taking on bigger and better jobs. He has made regular exercise, sleep and healthy eating a top priority and he is targeting $500k in turnover through over the next 2 years.

His secret to business success: “I play a straight bat. I an open, genuine, tell the truth and have transparent pricing. This has helped me generate almost a hundred 5 star reviews. ”

Mental Health issues affect small business owners

Tradies, like all other small business owners, are susceptible to mental health challenges. Not only do they have to do the work, but after hours work is almost compulsory as they undertake business related activities such as responding to emails and calls after hours. This blurs the boundaries between work and home.

Jeremy Levitt, CEO of ServiceSeeking says: “Many tradies can feel isolated with the crushing demands of running concurrent jobs. Managing ongoing cash flow  and financial issues, chasing invoices or feeling concerned over where the next job is coming from are also stressful. Lead generation sites like ServiceSeeking can help relieve the pressure, as we send a steady flow of work to ensure that tradies remain busy all year round.”


  • A typical house painting job goes for an average of $2,500 and most customers pay anywhere between $1,500 and $3,500 for internal house painting.
  • 2-3 Bedroom Apartments are the most common residential properties painted through ServiceSeeking.
  • More than 80,708 houses and apartments have been painted by ServiceSeeking house painters.
  • The average house painting job gets more than 8 quotes.
  • More than 13,642 house painters are available to quote on jobs through ServiceSeeking.

To organise an interview, or ask further questions, please reply to me.

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