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Rising confidence in travel destination Germany

May 5, 2021 Visit Europe No Comments

The German National Tourist Board (GNTB) counts on a strong, positive outlook on the German incoming tourism industry, as it was revealed in a study before the beginning of the virtual Germany National Travel Mart (vGTM, April 27-29, 2021).

Due to the Covid-19 pandemic, the largest incoming workshop for Germany as a travel destination took place as a virtual marketplace once again after the first time in 2020.

Ninety-five percent of international buyers believe that the travel destination Germany will be at least as attractive for visitors again after the crisis as it was before, and almost 30 percent expect Germany to gain market share in the international competition.

Petra Hedorfer, CEO of the Executive Board of the GNTB: “Even during the Covid-19 crisis, Germany as a travel destination enjoys a high level of brand awareness and a positive image – both among customers and trade partners. This high level of trust in our brand is expressed in the business expectations. International representatives of the travel industry are mostly optimistic for the current economic year: More than half (53 percent) expect an improvement of incoming tourism for 2021 compared to 2020, and a third assume a similar business pattern from the previous year. The positive outlook in regard to Germany as a travel destination among buyers from overseas markets is even higher at 58 percent. It is therefore important to provide […] German suppliers and international buyers with detailed information and meaningful arguments with which we can build trust, convey security and further strengthen the willingness to travel with potential guests.”

The recovery has already strengthened the positive outlook of travel managers. Thirty-eight percent assume that they will return to the pre-Covid-19 level in the coming year, and more than three quarters say that they will return to the 2019 level by 2023 at the latest.

Above all, the theme of environmental sustainability scores high marks: 84 percent rate the quality of sustainable products in Germany as good or very good. Digital offers in Germany as a travel destination equally receive top marks: 93 percent of key accounts rate the available digital content as good to very good.

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